The Thailand Convention and Exhibition Bureau (Public Organization) or TCEB today unveiled its aggressive strategic direction for 2016, highlighting key strategies to attract more meetings and incentives with a large number of travellers -- or Mega Size Events -- by allocating sales promotion budget under the Thailand Big Thanks! Campaign.

Mr. Nopparat Maythaveekulchai, TCEB President disclosed that, "To promote the meetings and incentives travel (M&I) sector in 2016, under our WIN Strategy, TCEB will focus on attracting Mega Size Events with more than 2,000 international delegates by establishing the Thailand Big Thanks! sales promotion campaign, especially for organisers. With high spending power, every Mega Size Events can help inject healthy MICE revenue into our economy.

"In addition to China, key source markets for Thailand's M&I sector also include other Asian countries. Secondary markets include the EU, US, and Oceania, while emerging markets where we closely monitor and start to create awareness of the Thai MICE industry range from Eastern Europe, the Middle East, and Latin America. In 2015, Thailand welcomed a total of 1,095,995 MICE travellers from around the world, generating 95,857 million baht MICE revenue. Of these, 516,663 travellers and 44,533 million baht were from the M&I sector. Major contributors were mainland China, which presents significant opportunities and still has high potential for growth, followed by India, Singapore, Malaysia, the US, Japan, Korea, Indonesia, Hong Kong, andAustralia, respectively."

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