Modernization and digitalization of the Thai agricultural sector is driving growth in IT spending to 7.02%. The transformation that is beginning to take place is being driven by Thai Government policies focused on smart farming and enabling technology led innovation to transform traditional agriculture practices.

Agriculture employs 39% of the Thai population and is the major source of domestic income. Thai farming faces many challenges – land erosion, fertility and poor labour productivity. The opportunity to build holistic digital capabilities that enable the establishment of smart farming utilizing third platform technologies – cloud, mobility and analytics and particularly enable data driven insights to drive decision making will deliver big impacts in terms of productivity and yield. However, there are challenges, particularly the technology foundations, education and affordability.

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