Thailand announced at the ASEAN Tourism Forum (ATF) that it will pursue an aspiring target to grow tourism revenue to 2.41 trillion Baht (66.5 billion US dollars), extend travel connectivity to neighbouring countries and take its high flying travel show, the Thailand Travel Mart Plus 2016(TTM+ 2016), to North Thailand for the first time.
Addressing the media attending the ATF, Friday, Tourism Authority of Thailand (TAT) Governor, Dr.Yuthasak Supasorn, outlined a determined strategy to expand tourism revenue, while promoting travel options that combine Thailand’s top destinations with travel opportunities in neighbouring countries.
The strategy also touched on strengthening niche tourism, particularly the luxury travel, female travellers and community-based tourism to a global audience. Achieving a quality, balanced tourism experience was the core theme of the TAT Governor’s address to the ATF media attending the Thailand Briefing.
