DEPUTY PRIME MINISTER Somkid Jatusripitak said yesterday that the country’s export-growth target of 5 per cent this year was within reach if the Commerce Ministry adjusts its market-penetration plans by boosting human resources in each target market, focusing more on emerging countries and adopting an e-commerce strategy.

"Although the global economy and some trading partners such as China are slowing down, opportunities await for us [officials and exporters] to promote more trade. "The country needs to deepen its marketing strategy to focus on particular markets and the demands of each group of consumers," he said. After meeting with 61 representatives of Thai Trade Offices overseas, Somkid said that despite many negative factors, Thailand should not lower its export working target, which is set at 5-per-cent expansion to US$225 billion (Bt8.1 billion).

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