The Tourism Authority of Thailand (TAT) has finalised its marketing plan for 2016 that will focus on promoting the kingdom as a “Quality Leisure Destination through Thainess.”
The plan marks the start of a new era for Thai tourism. The wording of the new strategy indicates an end to decades of focussing on “quantity”, as measured by visitor arrivals, and a total shift to “quality” as measured by visitor expenditure, average length of stay, and the overall quality of the visitor experience.
