Thailand in Focus :: Leading global seafood company rebrands

22/09/2015

Thiraphong Chansiri, left, president and chief executive of Thai Union Frozen Products, poses in front of the new company logo with his father Kraison Chansiri, center, chairman and co-founder; and his uncle, Chen Niruttinanon, executive chairman and co-founder.

Thai Union Frozen Products (TUF), the world's largest canned tuna processor, is shortening its name to Thai Union Group from Sept. 23 to communicate "the true scale" of its business with 56 subsidiaries.

An extraordinary shareholder meeting voted in favor of the rebranding last week. The ticker at the Stock Exchange of Thailand will be clipped to TU from TUF, and the company logo is also changing.

At the same meeting, a change was approved to the company's memorandum enabling it to function as an international headquarters, regional operating headquarters, representative office or branch office to correspond with branches and affiliates around the world.

TUF has seen rapid expansion in the past two decades, acquiring both own-brand seafood companies and producers for outside brands.

Along with its 56 subsidiaries, the company has six joint ventures, eight affiliates with a less than a 50% stake, and a production footprint spread across nine countries.

Credit and view full story at Nikkei


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