Thailand Convention and Exhibition Bureau or TCEB has spearheaded a response to the government direction of advancing key policy areas by announcing a campaign to reassert Thailand as a destination at the HEART of ASEAN among the international business community. Making the announcement at the IT&CM Asia and CTW Asia-Pacific 2015, the region's premier MICE and travel industry event, TCEB introduced its 'Thailand CONNECT...Our Heart Your World" brand communication campaign for the 2016 fiscal year.

"Thailand CONNECT...Our Heart, Your World" highlights three key pillars of Thailand's MICE industry:DESTINATIONS OF THAILAND: Your Heart's Desire Diverse Destinations with Seamless Connections,Business in Thailand: At the heart of the world Helping you seize the opportunities across the globe, Asia and ASEAN, and PEOPLE OF THAILAND: Seamless Excellence, Passionate Hearts.

As host country for IT&CM Asia and CTW Asia-Pacific for the 14th consecutive year, Thailand is home to the world's only double bill event of its kind from 29 September to 1 October 2015 at the Bangkok Convention Centre, Centara Grand at Central World Bangkok. TCEB also aims to use the Asia-Pacific flagship MICE trade show as a strategic platform to officially launch its latest brand communications campaign to 2,800 delegates from 64 countries and territories around the world.

The Thailand CONNECT...Our Heart Your World builds on the strong legacy of the three fundamental pillars ofThailand's MICE industry including (1) Destinations (2) Businesses and (3) People, by showcasing the best of all three elements.

1. Destinations of Thailand: YOUR HEART'S DESIRE Diverse Destinations with Seamless Connectionshighlighting three key attributes, which include:
   1. Endless opportunities to create UNFORGETTABLE experiences Creatively curated experiences with 7 magnificent themes including of Fascinating history and culture / Treasured team building / Exhilarating adventures / CSR and Green meetings / Lavish luxury / Culinary Journeys / Beach bliss. Dynamic 5 MICE cities including of Bangkok / Pattaya / Phuket / Chiang Mai and Khao Yai, andPrestigious worldwide recognition as 'Best Place' for Doing Business
   2. The Lifeblood of the AEC, connecting you to tomorrow's profitable possibilities World-class infrastructure, leading MICE facilities as world-class hubs of airports, connect the world by train network expansion and increase facilities of seaports, and develop MICE facilities to support world's businesses expansion
   3. Seamlessly more from our world to yours 24/7 digital connected infrastructure with fastest WiFi support since landing at Suvarnabhumi and enjoy high speed internet in all 6 international airports, keep on in-flight WiFi on Thai Airways and Nok Air and connect Thailand's nationwide with 3G/4G LTE mobile network
2. Business in Thailand: At the heart of the world helping you seize the opportunities of tomorrow across the globe, Asia and ASEAN highlighting three key attributes, which include:
   1. The emerging global hub: A high potential market for global MICE businesses with our vibrant free-enterprise economy and pro-investment policies, World-leading 5 export industries (Automotive, Food & Agriculture, Infrastructure, Health & Wellness, Energy), International Festival and Events in key economic sectors (Cultural, Creative & Lifestyle, Entertainment, Tourism & Sports)
   2. The beating heart of Asia:  the world's rising economic powerhouse. Leader in regional partnerships (RCEP, BIMSTEC, APEC), Dynamic economic growth - Thailand illuminates the gateway to the continent
   3. The pulse of the AEC, driving innovation: Thailand is the leader in ASEAN Collaboration (AEC+GMS, FTA agreement), Trailblazing role in strong regional tradeshows and industries, nurtured by Thai government policies
3. People Of Thailand: SEAMLESS EXCELLENCE, PASSIONATE HEARTS A truly unique blend of world-leading industry standards, partnerships and authentic hospitality highlighting three key attributes, which include:
   1. A passionate ASEAN MICE industry leader:Raising 6 MICE standards as a business trailblazer in ASEAN, 42 MICE certified venues
   2. An abundant ecosystem of talented business events professionals : Qualified people to support MICE businesses - International recognition, professionals, strong Thai team partnerships (Public --Private -- People -- Partnership)
   3. An Authentic Thai Welcome And Service With Seamless Excellence: Seamless Service from MICE Professionals, 70 million hearts ready to welcome you with open arm