The Pacific Asia Travel Association (PATA) is pleased to announce that the PATA Adventure Travel and Responsible Tourism Conference and Mart 2016 (AT&RTCM 2016) will be taking place in the historic northern city of Chiang Rai, Thailand from February 17-19, 2016 under the theme “Creating Experiences, Sharing Opportunities”.

The PATA Adventure Travel and Responsible Tourism Conference and Mart 2016 is a three-day niche event with both conference and travel mart components that brings together tourism professionals involved in adventure travel and responsible tourism to discuss creating new opportunities for promoting environmental protection and social sustainability within the industry. The event brings together the public and private sectors to address issues facing the adventure travel, responsible and sustainable tourism sectors.

“PATA is excited to have the opportunity to showcase the historic northern city of Chiang Rai, Thailand. The city has so much to offer today’s travellers wishing to experience natural beauty, indigenous culture, and rich heritage,” said PATA CEO Mario Hardy. “The choice of the destination reflects the growing importance of dispersing tourists to emerging destinations, an issue the Association has been actively promoting through such activities as the PATA CEO Challenge 2015. This event is the perfect opportunity for travel trade professionals to learn first hand about this fast growing tourist destination.”

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